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How to play Ultra Rich
Illinois Gaming Board data obtained earlier this year by the Chicago Sun-Times revealed that 502 gaming-related burglaries had been reported through June 22—already topping the 473 recorded during all of 2025. More than $1.5 million was stolen during the first half of 2026 across more than 100 municipalities.
The attacks have shown little sign of slowing. Earlier this month, law enforcement noted that a single crew is suspected in coordinated burglaries across Wheeling, New Lenox, and Peotone, where masked offenders armed with sledgehammers hit gaming venues within a 24-hour span.
New Lenox alone recorded at least 14 gaming-related smash-and-grab burglaries by early September.
What is Ultra Rich?
On Wednesday, the Science and Technology Committee (CCT) approved a project furthering restrictions on advertising and sponsorship of betting.
The proposal also established criteria for risk classification of products and clarifying the obligations of operators and platforms. The measure would likely grant the illegal market the opportunity to continue expanding, as it would be unaffected by the new rules. The committee approved a request for urgency for analysis by the Senate Plenary.
Authored by Senator Damares Alves and six other senators, Bill 2.470/2026 amends the Betting Law, which regulates fixed-odds betting, with measures aimed at protecting mental health, consumers, and the family economy. The bill received a favourable opinion, in the form of a substitute from Senator Alessandro Vieira.
What is Ultra Rich?
According to a joint press release, the combined company would hold “undisputed leadership positions” in both Italy and Spain, with the group set to hold a duel listing on the Milan and Spanish stock exchanges.
The group is expected to have an addressable market of up to €34 billion when combining all its available markets, including Portugal, Mexico and Colombia.
Lottomatica’s online and omnichannel capabilities are expected to accelerate Cirsa’s expansion in online gaming.
